Website design covers a number of disciplines and skills in the development and maintenance of websites, both online and off. The various areas of website design include: user interface design, visual communication design, information architecture, content management systems (CMS) and search engine optimization (SEO). This article seeks to briefly outline some of the areas of website design that are of particular importance when developing and maintaining a website.
User interface design is the process of designing a site to make it easy for users to navigate the website and provide a good experience for users. User interface design includes web browser design, page layout, and use of navigation links. It is necessary to create a user friendly website, since the most effective way to promote a website is through its user-friendly design. User interfaces should be intuitive, easy to use and attractive to the users.
Content management systems (CMS) is a type of software used for building a site’s structure and functionality. Content management systems will allow for easier management and administration of a website. It is a web application that allows for the organization and storage of website content, allowing for easier updating and modification of content. CMS allows for easy organization of site content and allows for easy linking between content.
Search engine optimized design allows for a website to rank well with search engines by the number of relevant links found within the site. Search engine optimization is the process of getting a website ranked highly among other sites in a certain niche by using relevant keywords in a website’s meta tags and title. A website’s meta tags and title should contain targeted keywords that will be the foundation of a successful search engine marketing campaign. Search engine optimization helps a website to rank well on the search engines and is one of the most important areas of website design.
Search engine optimization also includes creating a website’s content so that it can be syndicated on other websites and social networking websites. The use of keywords throughout a website’s content helps get a website found by other website users, who may then link back to the website. Search engine optimization helps increase a website’s popularity on the internet, increasing its visibility and effectiveness to the target audience. Search engine optimization is essential in increasing website traffic and page rank.
All of these aspects of website design are essential and should never be ignored. These factors need to be considered, because if a website is not designed properly, it can have a detrimental impact on a business and lead to the failure of that business.